De Nieuwe Markt is a concept store in Groningen that brings together vintage and contemporary clothing, design, and art in a single, constantly evolving space. Driven by personal taste rather than trends, the store is built around the idea that beautiful, well-made things deserve attention—especially when they are created with care and intention.

The collection is curated by three friends who share a strong affinity for creative culture. Every item in the store is handpicked, from vintage garments to new pieces, ensuring quality, character, and longevity. Vintage clothing plays an important role, with each piece carefully selected and checked before finding its place in the store. Alongside this, new clothing is added where it naturally complements the collection, creating a balance between old and new.

Design objects at De Nieuwe Markt are chosen for their form, material, and presence in everyday life. Rather than focusing solely on functionality, the selection highlights objects that add meaning and personality to a space. Many of the design pieces come from independent makers or small-scale producers, reinforcing the store’s focus on craftsmanship and originality.

Art is an integral part of the concept. De Nieuwe Markt works primarily with local artists, offering them a physical platform to present their work beyond online channels. The selection ranges from postcards and prints to original artworks, making art accessible while still showcasing distinctive creative voices. Artists are selected based on genuine appreciation for their work, resulting in a diverse and authentic mix.

The interior of the store reflects its flexible and experimental nature. Instead of fixed displays, the space is built using movable elements and repurposed materials, allowing the layout to change regularly. This ensures that visitors encounter something new each time they return, reinforcing the idea that the store is never static.

At its core, De Nieuwe Markt is about curiosity, collaboration, and enjoyment. It is not driven by market demand, but by the desire to create a place where different creative disciplines come together naturally. By combining clothing, design, and art in one space, the store invites visitors to explore, discover, and be surprised—making each visit a unique experience.