Groningen in Bloom: Experience the Spectacular Bloemenjaarmarkt 2025

Bloemenjaarmarkt Groningen: Enjoy the Bloemetjesmarkt 2025 on Good Friday!

Spring is in full bloom in Groningen, although it officially starts on March 20th! Groningen is already preparing for the annual Bloemenjaarmarkt (friday 18th of April 2025). This beloved tradition, held every Good Friday, transforms Groningen into a vibrant floral paradise, attracting thousands of visitors, including… the German visitor knows their way to Groningen during the Bloemetjesmarkt. As the largest flower market in Northern Netherlands, it offers an unmissable opportunity to embrace the beauty of the season in our beautiful Groningen.

Impresssion of Bloemenjaarmarkt Groningen, ten years ago 

More than 100 market stalls at the Bloemetjesmarkt in Groningen: A floral Wonderland Awaits in Groningen

Walk through more than a hundred market stalls overflowing with colorful flowers, lush plants, and essential gardening accessories. From freshly cut flowers and houseplants to bulbs, seeds, gardening tools, and accessories. The market offers something special for both experienced gardeners and casual plant lovers. Whether you want to brighten up your home or find inspiration for your garden, the Bloemenjaarmarkt promises to be a vibrant celebration of colors that will ignite your creativity.

A delightful walk through the city, insider tip!

The market winds through some of the most historic and picturesque streets of Groningen, including Oude Ebbingestraat, Grote Markt, Waagplein, Vismarkt, Akerkhof, and Brugstraat. On a day like the Bloemetjesmarkt, you will quickly cover 10 kilometers, and of course, you will certainly be tempted to buy plenty of plants.  Insider tip for Bloemenjaarmarkt: Bring a shopping trolley so you can load up and be smarter than the rest! And here comes the second tip: if you don’t have much to spend but still want to get flowers? Last-minute discounts are often available, especially when you are at the Vismarkt.

The best hotels in Groningen for your visit to the Bloemenjaarmarkt Groningen

Enhance your Bloemenjaarmarkt experience with a stay at The Market Hotel, located in the heart of the city. With luxurious rooms and top-tier amenities, it offers an unbeatable location to experience the festival in comfort. For happy travelers, we recommend visiting The Happy Traveler, it will be an experience you won't forget. They also have a rooftop terrace that is covered during winter and has nice heaters to keep you cozy!

Book them here: The Happy Traveler - Groningen - Stay In Groningen 

Our friends from Flonk Hotel Groningen Center, BW Signature Collection also have rooms available for the weekend. The same goes for Hotel Halbert. Follow the link to book directly with the owners and support local hoteliers in Groningen! If you want peace and free parking just outside Groningen, we recommend Van der Valk Hoogkerk Groningen for a clean and modern room or suite.

Spring and Flower Inspiration in Groningen: preparation for Easter

Not really into fresh flowers yourself but want to bring the spring atmosphere into your home with a floral experience? Then we have a nice tip. At Walhalla in Groningen, they sell beautiful blue and pink hyacinths felted from wool from Nepal. These are timeless flowers that don’t need water and are always in bloom!

Hotspots in Groningen where it’s always Bloemetjesmarkt!

Another tip is to visit the charming Bloemen - and Plant Centrum Eldorado in Zuidwolde, Groningen. They have beautiful silk flowers and entire bouquets in vases.  

You can also experience a year-round flower market at De Nieuwe Kijk, a unique spot in the city where the sun always shines!

Enjoy the start of spring in Groningen

All in all, you can have a blast in the city during the Bloemenjaarmarkt, but we hope to give you a few tips for some pre- or after-fun! Let’s make it another beautiful spring in Groningen!